In this Mexico Business News article, WSG member Eduardo Castañeda, Partner at Basham, Ringe y Correa, discusses the legal risks associated with ambush marketing at major international sporting events. He explains how organizations are strengthening protections for sponsors and event-related intellectual property, creating heightened compliance considerations for businesses seeking to leverage the visibility of these events. Given FIFA's extensive protections over trademarks, logos, slogans, mascots, and other event-related assets, he emphasizes the importance of carefully structuring marketing campaigns to avoid creating the impression of an unauthorized association with the tournament.
