Press Release

Kudun and Partners is pleased to announce its successful role in advising RIMAN, a leading Korean enterprise recognized for its innovative skincare and wellness solutions, on its strategic entry into the Thai market, in close collaboration with Jipyong LLC. 

As part of this expansion, we advised on the RIMAN’s market entry and establishment in Thailand, including corporate structuring, regulatory and licensing matters, as well as strategic advisory relating to direct marketing and ongoing operational compliance. 

RIMAN expansion into Thailand comes at a pivotal time, as demand for K-Beauty continues to grow among Thai consumers not only for their global appeal, but also for their rapid innovation, advanced formulations and unique textures. Globally recognized for its award-winning innovations with growing presence across 17 countries spanning Asia, North America, Europe, and Latin America, its expansion into Thailand represents another significant step in the brand’s continued international growth. 

The transaction was led by Kudun Sukhumananda, Managing Partner and Co-head of Corporate and M&A Practice and Capital Markets, Chai Lertvittayachaikul, Partner in the Corporate and M&A Practice, together with Thanyaluck Thongrompo, Partner and Head of Regulatory, Permits and Licensing. Working closely with Jipyong LLC, the matter highlights the firm’s strong cross-border capabilities and commitment to supporting international clients in their expansion across Southeast Asia.