Mr. Woo Sung BAE is a senior advisor at D&A LLC. His practice is primarily focused on Investment Advisory and Foreign Investments.

Mr. Bae has been providing advisory services for companies aiming to enter the Chinese market since before the establishment of diplomatic relations between South Korea and China. Recently, he has expanded his expertise to include advising on the overall senior industry, including senior towns.

Bar Admissions

• Admitted to Bar, Korea (2011)

Education

• Visitor Scholar, Graduate School, Peking University (1993)
• Korea University Graduate School (Completed Coursework, LLM in International Law, 1990)
• College of Law, Korea University (LLB, 1988)

Significant Accomplishments

• D&A LLC (2024-Present)
• Advisor, Korea Display Industry Association (2020-2023)
• Executive Advisor, Dentons Lee (2020-2023)
• Executive Advisor, Sebit Law (2015-2019)
• Senior Advisor, Dacheng Dentons (2011-2015)
• Advisor, Busan Metropolitan City (2014-2019)
• Advisor, Chinese Committee, Federation of Korean Industries (2000-2001)
• Advisor, Korea International Trade Association (1999-2001)
• Director, China Business School (1998-1999)
• CEO, Hankyung Research (1994-2003)

Professional Activities and Experience

• Advised over 70 companies, including NAVER Corporation, Shinsegae, and SM Entertainment, on market entry strategies into China
• Advised on intellectual property rights disputes, including advising Paris Baguette on matters involving the infringement of its trademarks and its Chinese transliteration
• Advised companies, including District (Arte Museum) and Barrel, on overseas expansion
• Advised major companies, including V-society, on strategies to enter the Chinese market
• Advised on the University-based Retirement Community (UBRC) Project involving Chosun University and Tongmyong University, and senior towns