Sam advises organisations on how to implement AI and other emerging technologies to achieve strategic, commercial, and risk outcomes. With a background in law and experience in management consulting, Sam supports ASX-listed companies across several industries, including financial services, healthcare, and government. Sam helps executive teams and boards design and embed AI tools, systems, and governance frameworks that are practical, compliant, and value-driven.

As Consulting Lead in MinterEllison's Responsible AI matters, he has guided leadership teams through AI governance strategy, risk assessments, and the safe and effective application of emerging technologies. Sam also works in MinterEllison's Legal Optimisation practice, supporting General Counsel's and in-house legal teams to modernise legal operations, adopt emerging technologies, and embed governance frameworks. He advises on strategies to improve efficiency, manage risk, and better align legal functions with broader business goals.

Career highlights

• Developed an AI governance program for a large international healthcare provider, addressing fragmented AI adoption, regulatory uncertainty, and operational risk across multiple jurisdictions via board, executive, and stakeholder engagement and the design and delivery of key responsible AI policies and processes.
• Advised a national private equity firm on Responsible AI governance and disclosure obligations, as well as legal and ethical standards applicable to its portfolio companies across sectors including financial services, healthcare, and education.
• Advised national education providers on responsible AI use in learning environments, including managing risks associated with vulnerable users such as children acting as AI deployers.
• Worked with ASX-listed companies (including in financial services) to navigate evolving AI regulatory regimes and implement risk mitigation strategies aligned to their maturity and industry profile.

• Conducted a cultural review for a major federal government agency, delivering findings and actionable recommendations to drive measurable improvements in leadership, governance, and employee engagement.
• Led process reviews for large, litigious in-house legal departments across multiple Australian states, identifying operational inefficiencies and developing targeted strategies for improvement.
• Delivered legal technology implementations for large in-house teams, driving major productivity gains by streamlining workflows and accelerating legal service delivery.
• Conducted a resourcing review for a major in-house legal function, helping to align legal service supply with business demand, optimise team structure, and identify right-sourcing opportunities to enhance efficiency and scalability.

• eSafety Commissioner issues notices to 4 AI companies
  

  Australia's eSafety Commissioner has issued legal notices to 4 AI companion companies: Character Technologies, Inc., Glimpse.AI, Chai Research Corp, and Chub AI Inc.

• Two sides of Generative AI risk management: inputs and outputs
  

  Unchecked generative AI inputs and outputs risk legal and regulatory exposure, business disruption and trust. Strong governance and culture unlock Generative AI’s true value. 

• Australia introduces a national AI plan: Four things leaders need to know
  

  Australia has released its long-awaited National AI Plan. This article outlines the Plan and what ers should prioritise next.