Best-practices-driven branding counsel

Nikki Murray advises clients on intellectual property (IP), branding, marketing and advertising issues. She combines deep knowledge of client businesses with knowledge of the laws and regulations, counseling on:

• Branding, marketing and advertising best practices, assuring that marketing and advertising campaigns are in compliance with applicable laws.
• Trademark and copyright infringement, including enforcement campaigns and strategic advice to help clients protect, maintain and expand their brands.
• Portfolio management and licensing to maximize return on IP investments.
• Risk management, including advising on the use of media and minimizing legal risks in the areas of mobile marketing, social influencers, native advertising, and sweepstakes and contests.

Nikki collaborates closely with clients, bringing strategic knowledge of the legal and regulatory landscape to the specific circumstances facing clients and their brands.

Bar Admissions

• Illinois

Education

• Harvard University Women's Accelerated Leadership (2018)

• Purdue University (B.S.ChE, 1998)

• University of Virginia School of Law (J.D., 2002)

• "Blurred Lines: Navigating the Increasingly Unclear Divide Between Editorial and Advertising"
• "Promoting Your Business: Legal Compliance for Sweepstakes and Contests"
• Deciphering the FTC's Updated Guidance for Advertisers
• Is Your Company's Advertising Compliant? Tips to Avoid FTC, NAD, and Competitor Challenges
• Negative Option Plans - Is Your Subscription Plan Compliant?
• Trademark Fee Changes at the USPTO: What You Need to Know

Seminar

• 2017 Annual Legal Ethics Seminar
• Business Law Training | Is Your Company's Advertising Compliant? Tips to Avoid FTC, NAD, and Competitor Challenges
• Business Law Training | Social Media Marketing and Advertising - Protecting and Enhancing Your Brand
• Business Law Training: Avoiding Legal Pitfalls in Consumer Promotions
• Video Replay | 2017 Annual Legal Ethics Seminar