Farah Bhatti
Practice Expertise
Areas of Practice
- Franchise Law
- Intellectual Property Law
- Intellectual Property Litigation
- Start-Ups & Early Stage Companies
WSG Practice Industries
Profile
Farah Bhatti is a nationally recognized trademark attorney with deep expertise in trademark prosecution, litigation, and global brand protection. She serves as Chair of the Firm's Trademark Law Practice and Co-Chair of the Internet Law, E-Commerce & Social Media Industry Practice, leading a team trusted by companies across industries to safeguard and enforce their most valuable asset-their brand.
Ms. Bhatti advises clients on every stage of the trademark lifecycle, from strategic selection and clearance to worldwide registration, portfolio management, enforcement, and litigation. She has particular strength in developing and executing domestic and international protection strategies that align with business goals, minimize risk, and maximize brand value.
A former USPTO Trademark Examining Attorney, Ms. Bhatti has personally examined over 2,000 trademark applications and represented the USPTO before the Trademark Trial and Appeal Board (TTAB). That insider experience enables her to navigate the application process and TTAB proceedings-including oppositions and cancellations-with unmatched efficiency and insight.
Ms. Bhatti is also an accomplished trademark litigator, with a strong track record in federal court cases involving infringement, cybersquatting, and unfair competition. She has successfully obtained substantial statutory damages and attorneys' fees for clients under the Anticybersquatting Consumer Protection Act (ACPA), and regularly resolves complex online enforcement matters involving domain names, websites, and social media.In addition to her core trademark practice, Ms. Bhatti advises emerging and established clients on IP issues related to NFTs and digital assets, including trademark and copyright protection, licensing, and commercialization.
Her client base spans industries including technology, food and beverage, pharmaceuticals, fashion, consumer products, medical devices, and software. Whether representing global enterprises or high-growth startups, she is known for her clear, business-forward advice and practical, results-driven approach.
Leadership & Recognition
Ms. Bhatti is an active leader in the trademark community. She is a member of the INTA Public Interest Committee and serves on its Developing Regions Subcommittee. She previously served on the Social Media Sub-Committee.
Recognized as an IP Star: Trade Mark Star (California; United States National) by ManagingIP (2026)
Recognized in the Legal 500 U.S. Elite rankings in the area of Intellectual Property (2026)
Recognized in the World Trademark Review's WTR 1000 (2026)
Recognized as a "Highly Recommended" Trademark Attorney by World Intellectual Property Review (WIPR) (2024)
Named a Leader of Influence: Women in Law by Orange County Business Journal (2023 & 2025)
Recognized on the 2023 OC500 List by the Orange County Business Journal (2023)
Honored as a World Intellectual Property Review (WIPR) "Leader" (2018, 2019, 2020, 2024, 2025)
Recognized as a "Top IP Practitioner" by the World Intellectual Property Review (WIPR) (2024)
A frequent speaker on trademark enforcement and brand protection, Ms. Bhatti regularly presents at industry and legal conferences, including programs focused on the fashion and e-commerce sectors, as well as hospitality and restaurants.
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Ms. Bhatti advises clients on every stage of the trademark lifecycle, from strategic selection and clearance to worldwide registration, portfolio management, enforcement, and litigation. She has particular strength in developing and executing domestic and international protection strategies that align with business goals, minimize risk, and maximize brand value.
A former USPTO Trademark Examining Attorney, Ms. Bhatti has personally examined over 2,000 trademark applications and represented the USPTO before the Trademark Trial and Appeal Board (TTAB). That insider experience enables her to navigate the application process and TTAB proceedings-including oppositions and cancellations-with unmatched efficiency and insight.
Ms. Bhatti is also an accomplished trademark litigator, with a strong track record in federal court cases involving infringement, cybersquatting, and unfair competition. She has successfully obtained substantial statutory damages and attorneys' fees for clients under the Anticybersquatting Consumer Protection Act (ACPA), and regularly resolves complex online enforcement matters involving domain names, websites, and social media.In addition to her core trademark practice, Ms. Bhatti advises emerging and established clients on IP issues related to NFTs and digital assets, including trademark and copyright protection, licensing, and commercialization.
Her client base spans industries including technology, food and beverage, pharmaceuticals, fashion, consumer products, medical devices, and software. Whether representing global enterprises or high-growth startups, she is known for her clear, business-forward advice and practical, results-driven approach.
Leadership & Recognition
Ms. Bhatti is an active leader in the trademark community. She is a member of the INTA Public Interest Committee and serves on its Developing Regions Subcommittee. She previously served on the Social Media Sub-Committee.
Recognized as an IP Star: Trade Mark Star (California; United States National) by ManagingIP (2026)
Recognized in the Legal 500 U.S. Elite rankings in the area of Intellectual Property (2026)
Recognized in the World Trademark Review's WTR 1000 (2026)
Recognized as a "Highly Recommended" Trademark Attorney by World Intellectual Property Review (WIPR) (2024)
Named a Leader of Influence: Women in Law by Orange County Business Journal (2023 & 2025)
Recognized on the 2023 OC500 List by the Orange County Business Journal (2023)
Honored as a World Intellectual Property Review (WIPR) "Leader" (2018, 2019, 2020, 2024, 2025)
Recognized as a "Top IP Practitioner" by the World Intellectual Property Review (WIPR) (2024)
A frequent speaker on trademark enforcement and brand protection, Ms. Bhatti regularly presents at industry and legal conferences, including programs focused on the fashion and e-commerce sectors, as well as hospitality and restaurants.
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Languages
Hindi, Punjabi, Urdu
Bar Admissions
California
New York
United States Court of Appeals Ninth Circuit
U.S. District Court for the Central District of California
U.S. District Court for the Southern District of California
U.S. District Court for the Northern District of California
U.S. District Court for the Southern District of New York
Education
St. John's University School of Law, J.D.
University of Houston Law Center, LL.M.
University of New York at Albany, B.A.
Areas of Practice
- Franchise Law
- Intellectual Property Law
- Intellectual Property Litigation
- Start-Ups & Early Stage Companies
Professional Career
Significant Accomplishments
- Manages large U.S. and international trademark portfolios for consumer electronics clients, machine tool manufacturers, software and hardware companies, chemicals clients, apparel companies, clients in the food and beverage industry, restaurants and other industries. She has been involved in enforcement actions, TTAB proceedings such as oppositions, cancellations, and ex parte appeals and federal litigation. Ms. Bhatti also represents clients before the USPTO in obtaining trademark registration.
- Experience with NFT protection and agreements relating to underlying NFT IP issues.
- Provides advice, counseling, and implements strategies and systems for Internet enforcement of trademarks.
- Provides litigation advice and support for cases involving trademarks and copyrights, and matters involving the protection, registration, and enforcement of copyrights. Formulates strategies for proceeding with enforcement and other intellectual property issues.
- Successfully represented clients in Uniform Domain-Name Dispute-Resolution Policy (UDRP) complaints and other adverse proceedings involving trademarks and copyrights.
- Provides counseling, strategy, and litigation support to clients interested in litigating under the ACPA against domain infringers/cybersquatters
Articles
Buchalter COVID-19 Client Alert: San Francisco Moves to Lowest COVID Tier in California, Begins Process of Reopening Non-Essential Offices; Other Bay Area Counties Slower to Follow
By Farah Bhatti |November 2020Buchalter COVID-19 Client Alert: San Francisco Moves to Lowest COVID Tier in California, Begins Process of Reopening Non-Essential Offices; Other Bay Area Counties Slower to Follow
By Farah Bhatti |November 2020Buchalter COVID-19 Client Alert: San Francisco Moves to Lowest COVID Tier in California, Begins Process of Reopening Non-Essential Offices; Other Bay Area Counties Slower to Follow
By Farah Bhatti |November 2020
How IP Law Impacts the Fashion Industry
Case Study: Louboutin V. Yves Saint Laurent
Apparently, These Red-Soled Shoes Are Only Made for Walking, Not for Protecting
Protecting Your Products in Light of the U.S. Supreme Court's Holding That A Copyright Owner Only Controls the "First Sale" of a Copy No Matter Where That Sale Occurred
The Advent of .Anything
Red-Sole Shoes: Walking A Fine Line
Fashion Companies: A Step-By-Step Guide to Protection
The Advent of ".Anything": Journey into the Unknown
Rainmaker Q&A: Buchalter's Farah Bhatti
Are Infringers Hacking Your Brand? Take These Simple Steps to Protect Your Company
Trademarks 101 for Start-ups: Basic Strategies
Upcoming Changes to Trademark Prosecution In the European Union
From Phonograph Records to Musical Sound Recordings: USPTO's Pilot Program May Bring Life to Outdated Registrations
Trademarks 101 for Startups-Basic Strategies
Buchalter COVID-19 Client Alert: Excusable Non-Use of U.S. Trademarks in the Time of COVID
Farah Bhatti, Speaker at the 15th International Trademark Conference
Vicki Dallas and Farah Bhatti, Present Bloomberg BNA Webinar
Farah Bhatti, Speaker at Trademark & Social Media Conference
Farah Bhatti, Speaker at 2017 Comic-Con International: San Diego
Intellectual Property Demystified: Patents and Trademarks 101
Farah Bhatti, Speaker at the 16th International Trademark Conference 2017
Farah Bhatti and Matthew Seror, Speakers at Beverly Hills Bar Association
Farah Bhatti, Panelist at 2018 Comic-Con International: San Diego
Farah Bhatti, Panelist at SourceDirect at ASD
Farah Bhatti, Speaker at the American Bar Association's Annual Forum on the Entertainment & Sports Industries
Farah Bhatti, Panelist and Speaker at SourceDirect at ASD
Farah Bhatti, Panelist at the MIP International Women's Leadership Chicago Forum
Farah Bhatti Panelist at ASD Market Week
Buchalter Attorneys Speakers at Notre Dame
Farah Bhatti, Speaker at Restaurantology Summit 2022
Farah P. Bhatti, Speaker at the Women Business Collaborative
Tracy Warren, Jenni Krengel, Farah Bhatti and Hillary Dorne Speakers at the University of Notre Dame IDEA Center
Strafford Webinar: Nonuse of Trademarks Due to Economic Hiatus
Farah Bhatti, Speaker at Barnard Startup Summit 2025
Farah Bhatti, Speaker at Restaurantology 2025
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