Assisting clients with their patent, trademark, copyright and trade secret needs

Committed to safeguarding the innovative spirit, Bryce Loken advises clients on an array of intellectual property (IP) issues, including patent, trademark, copyright, and trade secret litigation and counseling matters. Bryce utilizes a unique combination of technical expertise, intellectual curiosity, strategic thinking and courtroom acumen to provide success for his clients in and out of the courtroom. He combines his passion for technology with a desire for creative problem-solving to represent clients in a variety of industries, including:

Consumer electronics and technology

Computer software

Consumer and household goods

Healthcare and biotechnology

Commercial manufacturing

Clothing and apparel

Wireless communication

Beverages and nutritional supplements

From representing a variety of Fortune 500 companies to entrepreneurs and small businesses alike, Bryce employs creative and disruptive strategies to solve his clients' unique objectives in a broad array of IP disputes, including trade secrets, software licensing, privacy and advertising, and complex IP matters. He is a strong believer that continuous learning and adaptation are the key to delivering high quality and effective solutions in an ever-evolving legal and technological landscape.

Bar Admissions
Wisconsin

Education
University of Wisconsin - Madison (B.B.A., 2013)

University of Wisconsin Law School (J.D., cum laude, 2016)

Wisconsin Law Review, senior forward editor

An Over-Eager Beaver? Initial Interest Confusion and Potential Lessons from Buc-ee's Trademark Enforcement Strategy

Patent Trial and Appeal Board Dismisses Second Inter Partes Review of University Patent on Sovereign Immunity Grounds

Supreme Court Eliminates Laches Defense in Patent Cases

Trademark Infringement Litigation: Willfulness No Longer Necessary for Award of Profits

Universities Battle Over Logos in Recently Filed Trademark Lawsuit