Practice Expertise

  •  
  •  
  •  
  •  

Areas of Practice

  • Intellectual Property
  • Intellectual Property Litigation
  • Litigation & Dispute Resolution
  • Patent
  • Sports, Entertainment and Media Industry
  • Trademark
  • View More

Profile

Assisting clients with their patent, trademark, copyright and trade secret needs

Committed to safeguarding the innovative spirit, Bryce Loken advises clients on an array of intellectual property (IP) issues, including patent, trademark, copyright, and trade secret litigation and counseling matters. Bryce utilizes a unique combination of technical expertise, intellectual curiosity, strategic thinking and courtroom acumen to provide success for his clients in and out of the courtroom. He combines his passion for technology with a desire for creative problem-solving to represent clients in a variety of industries, including:

  • Consumer electronics and technology
  • Computer software
  • Consumer and household goods
  • Healthcare and biotechnology
  • Commercial manufacturing
  • Clothing and apparel
  • Wireless communication
  • Beverages and nutritional supplements

From representing a variety of Fortune 500 companies to entrepreneurs and small businesses alike, Bryce employs creative and disruptive strategies to solve his clients' unique objectives in a broad array of IP disputes, including trade secrets, software licensing, privacy and advertising, and complex IP matters. He is a strong believer that continuous learning and adaptation are the key to delivering high quality and effective solutions in an ever-evolving legal and technological landscape.

Bar Admissions

  • Wisconsin

Education

  • University of Wisconsin - Madison (B.B.A., 2013)
  • University of Wisconsin Law School (J.D., cum laude, 2016)
    • Wisconsin Law Review, senior forward editor

Areas of Practice

  • Intellectual Property
  • Intellectual Property Litigation
  • Litigation & Dispute Resolution
  • Patent
  • Sports, Entertainment and Media Industry
  • Trademark

Professional Career



Articles

  • Patent Trial and Appeal Board Dismisses Second Inter Partes Review of University Patent on Sovereign Immunity Grounds
  • Supreme Court Eliminates Laches Defense in Patent Cases
  • Trademark Infringement Litigation: Willfulness No Longer Necessary for Award of Profits
  • Universities Battle Over Logos in Recently Filed Trademark Lawsuit

Meet our Firms and Professionals

WSG’s member firms include legal, investment banking and accounting experts across industries and on a global scale. We invite you to meet our member firms and professionals.